Here is some travel advice: After you have wandered the beautiful streets of Amsterdam before Christmas, done a canal cruise, visited the red light districts and are ready to get out of the rain and the cold, go buy some shoes.
Probably the most awesome shoe store EVER is located on 125A Spuistraat, flagship store of the architecture and design inspired label United Nude. And that refers to the design of the store as well as its contents.
The shoes are displayed on wall of light that continuously changes color, and the setting reminds more of an art gallery than a place to buy footwear. This impression is reinforced by Rem D. Koolhaas’ creations themselves, some of which definitely look like nothing you have ever seen before, not just when it comes to shoes.
The first pair that caught my attention was the Nova shoe from a collaboration with architect Zaha Hadid – a vinyl coated work of art reminiscent of a Tony Cragg sculpture. Not surprisingly, the sales clerk told me that a couple had actually bought a pair of the limited edition creation to display at their home.
My pick was somewhat more modest – a black pump with a metal heel inspired by the Eames Chair; its brushed leather finish made to reveal more of the metallic blue undertone as it gets more worn. But since it is the only black pump I now own, I felt I needed to go with something “basic”.
Shoe: Eamz Pump in “Blue Steel” by United Nude, Amsterdam.
Skirt: … and other stories, Brussels.
Denim Jacket: model’s own.
Chair: Eames reproduction.